What is a Backlink [Terms use with Backlink]?

A “backlink” is a standout amongst the most used words in the world of digital marketing. Its help in the process of search engine optimization (SEO). 

In this post, I would like to discuss what backlinks are, why they are important to SEO. 

What is a Backlink? 

A backlink is a hyperlink that links from outside domains that point to your own Web page or Website. These links are important in determining the popularity and major metric for the ranking of your Website. 

Some Popular search engines, including Google, will consider Web sites with more backlinks more relevant and higher rank in search results pages. 

Here is a list of basic terms identified with backlinks that you should know:

Link Juice

When a webpage links to any of your articles or any page of your website, it passes link juice. 

This link juice helps with the ranking of the article, and also improves the domain authority(DA) and page authority(PA).

For Google Search engines, Link Juice is an important factor in ranking your website on the search results page.

NOTE: Link juice only works on Do-follow links.

If your article links to any other website then, you can stop passing link juice by using a no-follow tag.

No-Follow Link

When a website links to another website, but the link has a no-follow tag, that link does not pass link juice that page.

In general, a search engine doesn't crawl and index. No-follow does not contribute anything.

<a href="https://www.digitalideaforum.website/" rel="nofollow">digital idea forum</a>

Do-Follow Link

Do follow backlinks are the links which search engine crawls and index it.

By default, all the links that without no-follow tag add to a blog post are do-follow links and these pass link juice other posts.

 <a href="https://www.digitalideaforum.website/">digital idea forum</a>

Internal link

A link from one page or post of your website to another page or post is called internal link. The process also sees people refer to this as internal linking, inlinks, or interlinking.

Inbound link

An inbound link is a hyperlink from an external domain/website pointing to one of your page or post.
These are the types of backlinks that everyone creates.

Outbound link/External link

A link from your webpage any other's website's page called outbound link. (i.e. a link to another website).

Referral link

A link Referral to a webpage from an email, a Microsoft Word doc, pdf, etc called a Referral link.

Anchor link

Text or word or keyword that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords for your blog.

<a href="https://www.digitalideaforum.website/">digital idea forum</a>

Linking Root Domains

Linking root domains refers to the number of backlinks coming into your website from unique domains.

Low-Quality Links

Links that come from spam sites, automated sites, or even porn sites.

Such links have a negative impact on your website. This is one reason you should be careful when buying or creating backlinks.

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